Compress images for the web

How it works

1. Drop the photos you want to put on the page. A 12-megapixel camera JPG is usually 3 to 6 MB.
2. The web preset is already selected: WebP output, longest side 2048 px, quality 0.75. It suits hero images and galleries on any modern site.
3. Press Compress for web. A 4000×3000 photo becomes 2048×1536 and usually lands between 150 and 400 KB.
4. Download the files (or the zip) and upload them to your CMS. Keep the originals so you can re-export at a different size later.

Frequently asked questions

Why WebP?

WebP is 25 to 35% smaller than JPEG at the same visual quality, supports transparency, and every current browser has supported it since Safari 14 in 2020. Lighthouse's audit for serving images in next-gen formats is satisfied by WebP.

Why 2048 pixels?

Content columns are rarely wider than 1000 to 1200 CSS pixels; 2048 covers those at a 2× device pixel ratio for retina screens. Anything larger is downscaled by the browser anyway and wastes bandwidth. For thumbnails or a narrow blog column, pick 1600 or 1080.

Why quality 0.75?

Between 0.7 and 0.8 is where the file shrinks a lot while artefacts stay invisible at normal viewing size. Going to 0.9 roughly doubles the file for a difference few people can see.

Is EXIF and location data removed?

Yes. The image is redrawn onto a canvas and re-encoded, which drops EXIF including GPS coordinates and the camera's colour profile; colours are converted to sRGB. That is usually what you want for a public website.

Are my photos uploaded?

No. Compression runs in your browser using its built-in WebP encoder; nothing is sent to Nouplo. The free plan allows 3 files per run, 20 MB per file and 10 runs per day; Pro removes those limits.